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24.3Talking HeadOther hookLifestyle
Hook
PART 2
@yolandainthecity
461.6K followers · usually 24.9K views a post
Views
584.9K
Likes
58.0K
Comments
192
Shares
486
View velocity
+189.1K views over 3.1d · ~60.5K/day · 4 observations
Why it worked
The video leverages a popular challenge format ('color roulette') within a relatable context ('thrift haul') to create engaging, visually appealing content. The split into two parts and the direct call to action for viewer participation encourage engagement and repeat viewing.
Summary
Two individuals participate in a thrift store color roulette challenge, picking outfits based on randomly drawn colors. They showcase two complete outfits, detailing the cost of each item and the total for each look, and ask viewers to vote for their favorite.
Structure
- 1Introduction to the thrift color roulette challenge
- 2Drawing colors and selecting the first outfit
- 3Showcasing the first outfit and its total cost
- 4Drawing colors and selecting the second outfit
- 5Showcasing the second outfit and its total cost
- 6Asking viewers to vote for their favorite look
Product placement
Thrift Store (appears, removing it would not change what happens in the video)
Coach (bag appears, removing it would not change what happens in the video)
Juicy Couture (bag charm appears, removing it would not change what happens in the video)
Call to action
Vote your favorite outfit in the comments!!
On-screen text
Original caption
Sister thrift challenge Color Roulette Edition PART 2 🌈 Vote your favorite outfit in the comments!! #colorroulettechallenge #thriftchallenge
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