The video likely worked due to its novelty and the unexpected element of a police officer interacting with a Halloween-themed car decoration. The use of popular scary imagery and a direct call to action also contributed to engagement.
Summary
The video shows a police officer and a civilian looking at a car window with a projected image of a ghost. The civilian asks where the image came from, and the officer responds "off a website?" The video then shows different projected images on car windows, including a grim reaper and a scary face, with text overlays encouraging viewers to comment "scary" if they want one.
Structure
1Police officer and civilian looking at projected image on car window
2Civilian asks about the source of the image
3Officer questions if it's from a website
4Showcasing different projected images on car windows
5Call to action to comment 'scary'
Call to action
Comment "scary" if you want one!
Comment "scary" if you NEED one!
On-screen text
Even the cops had to see...
Comment "scary" if you want one!
Comment "scary" if you NEED one!
Whip scary