70K OF YOU WATCHED ME OPEN THESE

@littlelootmama

1.6K followers · usually 721 views a post

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67.4K

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3.0K

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SoundTikTok sound · Cool Kids (our sped up version)

Promoted product

Zuru Mini Brands

ZURU is on a quest to reimagine tomorrow, now spanning three core divisions — ZURU Toys, ZURU Edge and ZURU Tech.

2 videos

Why it worked

The video taps into the popular trend of unboxing collectible toys, leveraging the "surprise and delight" factor. The creator's enthusiastic reaction and direct engagement with the audience by asking for future content preferences likely drove high engagement.

Summary

The creator opens a Zuru Mini Brands surprise ball, revealing a miniature toy. The video showcases the unboxing process and the collectible nature of the toys, ending with a question about which series to open next.

Structure

1Opening the surprise ball
2Revealing the collectible toy
3Showing the toy and accessories
4Asking viewers which series to open next

Product placement

Original caption

💋 CHEF'S KISS 💋 You’ve been patiently waiting!!! I've finally opened one of my exclusive balls and I am OBSESSED 😭✨ Which mini did I get?! 🐴 Pony Club or 🐹 Capy Cafe next? #MiniBrands #Zuru #MiniatureCollectibles #ToyTok #LittleLootClub