Do you prefer 1, 2 or ALL pickups?

The video uses a common engagement tactic by asking a question about preference, which encourages viewer interaction in the comments. The close-up, aesthetically pleasing visuals of the guitar and the sound of the music also contribute to its appeal.

The video shows a close-up of a light blue electric guitar. A person's hands are seen adjusting the guitar's pickups and knobs, and then strumming the strings, producing music. The on-screen text asks the viewer about their pickup preference.