Why it worked
The post uses humor and a relatable target audience (millennials) to create a sense of urgency and a "fear of missing out" on a perceived good deal, despite the humorous acknowledgement of the price making "zero sense."
Summary
The post promotes Comfort Keychain Squishies, highlighting a sale and suggesting they are a perfect stocking stuffer. The first slide humorously urges millennials to buy them due to a seemingly illogical price.
Structure
- 1Introduction to Comfort Keychain Squishies and a humorous call to action
- 2Visual showcase of various colored squishies
- 3Announcement of a holiday sale
Product placement
Comfort Keychain Squishies (ACTS - they are shown and implied to be purchasable, removing them would change the video's focus). Comfit (APPEARS - it is a brand name on the squishies, removing it would not change what happens in the video).
Call to action
grab a f***k load of the Comfort Keychain Squishies today