18 years of using American toothpaste:

@_themotivationalmarketer

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SoundTikTok sound · original sound - prodbyraesam

Promoted product

Mouthology toothpaste

Get that dentist-clean feeling daily with Mouthology's 10% nano-hydroxyapatite toothpaste. Science-backed oral care with clean ingredients for a healthier, brighter smile. Your mouth will thank you.

Why it worked

The creator uses a strong visual contrast and relatable pain point (yellow teeth) to highlight the effectiveness of a specific product, making it highly shareable and persuasive.

Summary

The creator contrasts the results of using American toothpaste for 18 years, showing yellow teeth, with using Japanese toothpaste for 4 weeks, showing white teeth. The video then reveals the specific Japanese toothpaste they use daily, Mouthology.

Structure

118 years of American toothpaste use
24 weeks of Japanese toothpaste use
3Revealing the Japanese toothpaste used daily

Product placement

Mouthology toothpaste: ACTS - it is used to brush teeth, and the video implies it whitens them. Removing it would change the video's outcome. Mouthology: APPEARS - it is the brand name on the product. Removing it would not change what happens in the video.