WHEN

@iam_nikkidr

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Promoted product

Vela & Rhovelaandrho.com

Vela & Rho is an accessible-luxury accessories brand crafting oversized structured tote bags, laptop-ready totes, enamel pins, and considered charms with bold color and unexpected details. Thoughtfully designed, genuinely functional carry-alls made to go places — shop the debut tote and accessory collection today.

2 videos

Why it worked

The video likely performed well due to its relatable content about product design and sales, combined with the creator's personal connection to the brand (being an AKA) and the visual appeal of the tote bags. The creator's genuine enthusiasm and the clear presentation of sales data also contribute to its effectiveness.

Summary

The creator discusses the design process and sales performance of tote bags from the brand "Vela & Rho". She highlights specific designs, including a pink safari pattern and a black and white geometric pattern, noting their sales success. The "Double Olive" design is revealed to be the number one best-seller of the collection.

Structure

1Introduction of the "Pink Safari" bag and initial sales expectations
2Discussion of the "Black Tie Affair" bag and its success

Original caption

Breaking down the first drop from@Vela & Rho ! #VelaandRho

More from @iam_nikkidr

Product placement

Vela & Rho (brand name on bags): This is a brand of tote bags. It ACTS as the product being sold and shown in the video. Removing it would change the video's topic entirely.

Call to action

use code set sale

On-screen text

WHEN WHEN I WAS PICKING WHICH DESIGNS I REALLY THOUGHT THAT THIS WHICH IS PINK WHICH IS PINK SAFARI, WAS GOING BEST SELLER. SHE SHE HAS NOT BEEN. AKA'S AKA'S WERE GONNA SHOW OUT ON THIS I ALREADY ACTUALLY ONE ON RESERVE MY INVENTORY FOR MYSELF. SO SO SORRY. THEN I JUST I JUST KNEW THIS ONE TOOK ME A HALF DAYS TO PERFECT THE DESIGN BECAUSE I COULDN'T GET THESE LITTLE SOUPY I LITERALLY HAD TO FIGURE THIS ONE OUT. THOUGHT THIS WAS GONNA WE PULLED WE PULLED THIS ONE FROM THIS SO IF YOU DID ORDER IT, IT IS THOSE ARE ORDERED, BUT WE'RE GONNA AND AND SHE'S GONNA GO INTO THE NEXT DROP. THEN THEN I THOUGHT BLACK BLACK TIE AFFAIR. I JUST KNEW SHE WAS GONNA EAT. AND SHE IS AND SHE IS OFFICIALLY THE NO.. 3 3 BEST SELLER OF THIS DROP. BUT WHAT BUT WHAT HAS ACTUALLY SURPRISED ME IS IS THAT DOUBLE OLIVE, WHICH IS ACTUALLY A PLAY ON A DOUBLE OLIVE MARTINI IS IS THE NO.. 1 ALL ALL OF THE COLLECTION. THERE ARE THERE ARE FOUR BAGS, UM, REMAINING IN THE COLLECTION THAT ARE AVAILABLE. DOUBLE DOUBLE OLIVE IS NO. 1 IF THEY'RE STILL THEY'RE STILL AVAILABLE. DOUBLE OLIVE IS NOW LOW IN BUT BUT THERE YOU HAVE IT. USE CODE SET SO SO UNTIL TOMORROW WHEN IT EXPIRES

Transcript

WHEN WHEN I WAS PICKING WHICH DESIGNS I REALLY THOUGHT THAT THIS WHICH IS PINK WHICH IS PINK SAFARI, WAS GOING BEST SELLER. SHE SHE HAS NOT BEEN. AKA'S AKA'S WERE GONNA SHOW OUT ON THIS I ALREADY ACTUALLY ONE ON RESERVE MY INVENTORY FOR MYSELF. SO SO SORRY. THEN I JUST I JUST KNEW THIS ONE TOOK ME A HALF DAYS TO PERFECT THE DESIGN BECAUSE I COULDN'T GET THESE LITTLE SOUPY I LITERALLY HAD TO FIGURE THIS ONE OUT. THOUGHT THIS WAS GONNA WE PULLED WE PULLED THIS ONE FROM THIS SO IF YOU DID ORDER IT, IT IS THOSE ARE ORDERED, BUT WE'RE GONNA AND AND SHE'S GONNA GO INTO THE NEXT DROP. THEN THEN I THOUGHT BLACK BLACK TIE AFFAIR. I JUST KNEW SHE WAS GONNA EAT. AND SHE IS AND SHE IS OFFICIALLY THE NO.. 3 3 BEST SELLER OF THIS DROP. BUT WHAT BUT WHAT HAS ACTUALLY SURPRISED ME IS IS THAT DOUBLE OLIVE, WHICH IS ACTUALLY A PLAY ON A DOUBLE OLIVE MARTINI IS IS THE NO.. 1 ALL ALL OF THE COLLECTION. THERE ARE THERE ARE FOUR BAGS, UM, REMAINING IN THE COLLECTION THAT ARE AVAILABLE. DOUBLE DOUBLE OLIVE IS NO. 1 IF THEY'RE STILL THEY'RE STILL AVAILABLE. DOUBLE OLIVE IS NOW LOW IN BUT BUT THERE YOU HAVE IT. USE CODE SET SO SO UNTIL TOMORROW WHEN IT EXPIRES

Free shipping! Is that enough to justify the cost? As a habitual online shopper

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Vela & Rho

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