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26.5Talking HeadProblem Callout hookCreator Economy
Hook
WHEN YOUR OFFICE CHAIR
@randomkatieq
99.6K followers · usually 8.7K views a post
Views
230.1K
Likes
3.3K
Comments
76
Shares
642
View velocity
+197.0K views over 7.4d · ~26.6K/day · 8 observations
Promoted product
office chair
Why it worked
The video uses relatable humor about the mundane nature of work and the desire for comfort, combined with a clear call to action directing viewers to a purchase link.
Summary
The creator humorously states that their office chair makes them look forward to work on Monday, but then admits it's not entirely true. They then direct viewers to their bio link to find the chair, legs, and wheels.
Structure
- 1Introduction of the office chair's appeal
- 2Humorous retraction of the initial statement
- 3Directing viewers to the bio link for purchase
Call to action
Chair, legs and wheels are in the store link in my bio 🫶🏼 (scroll down to section + swipe right to see everything!)
On-screen text
WHEN YOUR OFFICE CHAIR
MAKES YOU LOOK FORWARD TO
WORK ON MONDAY
(only kinda tho ...
let's not get carried away)
Transcript
That’s a lie tho … not even kinda. But still, YAY CHAIR ✨ Chair, legs and wheels are in the store link in my bio 🫶🏼 (scroll down to section + swipe right to see everything!) #softchaos #wfhlife #officechair #officechairs #officechairwheels
Original caption
That’s a lie tho … not even kinda. But still, YAY CHAIR ✨ Chair, legs and wheels are in the store link in my bio 🫶🏼 (scroll down to section + swipe right to see everything!) #softchaos #wfhlife #officechair #officechairs #officechairwheels
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