Why it worked
The video leverages the relatable "my pet has a better life than me" trope, combined with the satisfying ASMR-like sounds of grooming and the inherent cuteness of a dachshund in pajamas, to create engaging and shareable content.
Summary
The video shows a dachshund dog going through a nighttime routine, including brushing its teeth with dog-specific toothpaste and toothbrush, applying nose balm, and wiping its paws with dog wipes. The creator implies the dog's routine is better than a human's.