The video that I posted about trapper keepers is kind of taking off

@followtherhules

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SoundTikTok sound · original sound - followtherhules

Why it worked

The video leverages a nostalgic, relatable topic that encourages audience participation and debate, which naturally boosts engagement and comments.

Summary

The creator discusses the popularity of her previous video about Trapper Keepers and asks her audience for their opinions on which colors should be assigned to specific school subjects. She explains why Trapper Keepers are often banned in schools and engages with comments about the brand.

Structure

1Creator addresses the viral success of her previous video about Trapper Keepers.
2She shares examples of Trapper Keepers and discusses the brand's cultural status.
3She explains why schools often ban Trapper Keepers.
4She pivots to a lighthearted debate about color-coding school subjects.

Product placement

Trapper Keeper (a brand of binder): It appears as a visual example of a school supply. It does not act. It is not the subject of the video, but rather a historical cultural reference point. Lisa Frank (a brand of stationery/designs): It appears as a visual example of a specific style of Trapper Keeper. It does not act. It is not the subject of the video.

On-screen text

Reply to Coco's comment 41 and I had a Lisa Frank trapper keeper! Parents Please Note: - Please no trapper keepers for any grades! They do not fit in the desks.

Original caption

Replying to @Coco☺️ now a follow up question! What color goes to each subject??

More from @followtherhules

More breakout videos from this creator.

Transcript

The video that I posted about trapper keepers is kind of taking off and it's so surprising to me the amount of people of all varying ages that know what a trapper keeper is. So I'm almost curious if it's like by region. I'm 31 like I said I did not know what a trapper keeper is. So I'm going to put in some examples. Now listen, some of you are saying Lisa Frank had the like the primo trapper keeper that everyone wanted. Um and I did find some examples of those and I will say I am familiar with Lisa Frank's work. What I'm gathering is that I think a trapper keeper is like a brand kind of like Kleenex is facial tissue you know and people started using trapper keeper as the term. Um and a lot of people also have some thoughts on well why? Why aren't trapper keepers allowed? That's dumb. So I'll put in here like the little blurb or whatever of the reason why in our kids schools um they don't allow trapper keepers pretty much because they're too big for their desks. Also on this note, yesterday I was talking with a few friends about this. So suppose that you have hold on. Suppose you have red, green, blue, and yellow notebooks or folders and you have to you have to assign one to science, social studies, math, and reading or English. What color is which? I'm very curious because we were divided. To me there's like a very clear reason for why each color goes to each one. Um but I am curious. Do you have any thoughts to which colors go with which subjects? Okay. Let me know.

do you know what this word means? and what decade were you born?

e.l.f. 3-in-1 Wonder Magic Styling Cream Wand

70.4Kviews@followtherhules

Replying to @Mariah Danay found a real life TRAPPER KEEPER! Now you know! 😘