What do you do with this?

@_caitlyndesiree

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SoundTikTok sound · Comedy Corridor

Promoted product

Squishy Dumpling

With over 40 years of experience in the toy industry, we’re a team fueled by creativity and passion. Our diverse range of toys brings the magic and is designed to be accessible to all.

2 videos2 creators

Why it worked

The video leverages a popular, interactive filter trend to showcase the product in a playful, low-stakes environment that encourages repeat viewing.

Summary

The creator plays a TikTok filter game where she uses virtual tools to fix, clean, and save various "Squishy Dumpling" characters from hazards like fire and ice. The video focuses entirely on interacting with the branded virtual product.

Structure

1Creator introduces the Squishy Dumpling filter game.
2Creator uses virtual glue to fix a dumpling.
3Creator cleans a frozen dumpling.
4

Original caption

Fix the dumplings 🥟 FAIL 😐🤦🏼‍♀️ • #squishy #trend #filter #challenge #fail

More from @_caitlyndesiree

Product placement

Squishy Dumpling: (a) ACTS — it is the subject of a filter-based game where the creator interacts with virtual versions of the product to "fix" or "clean" them. Removing it would change the entire video. SUPER GLUE: (a) ACTS — it is a virtual tool used to "fix" the dumplings in the filter. Removing it would change the video.

On-screen text

Fix the dumplings 🥟 FAIL 😐🤦🏼‍♀️ Squishy Dumpling Squishy Dumpling Squishy Dumpling Squishy Dumpling Squishy Dumpling SUPER GLUE This isn't looking good for me Let's hope she never has to put out a fire I'm doomed

Transcript

What do you do with this? Oh, glue. Oh, you gotta fix her up her. Um, um, this one looks like it needs glued. Oh, that one's freezing. Clean that one up there. Top right. Yep, yep. Good as new. Wow, that's a nice color. Ah, put out the fire. Wait, another fire? There's no more. That's trickery. You're tricking me. No, next. How do you continue? This is, wait. Oh, that's a fire. I'm burning up. Wait, it's not clicking. Oh no, he's going to freeze to death. No, I'm sorry Mr. Dumpling.

It’s our love language at this point 🤪 @Kayla Ann ✨🫶🏼💫 @Five Below @rmstoys