Why it worked
The video taps into a relatable financial struggle for young adults, prompting engagement through curiosity about how others manage their money in high-cost-of-living areas.
Summary
The video features two 23-year-olds discussing their savings and the challenges of saving money, particularly in expensive cities like London and Glasgow. They mention that a significant portion of their salary goes towards rent and bills, making it difficult to save.
Structure
- 1Asking about savings
- 2First person's savings amount and job
- 3Second person's savings amount and job
- 4Discussing the difficulty of saving in expensive cities
- 5Sharing advice on saving money
On-screen text
HOW OLD ARE YOU
IN YOUR SAVINGS?
I Asked Two 23 Year Olds How Much They Have Saved
OH I'M 23
I Asked Two 23 Year Olds How Much They Have Saved
NOT VERY MUCH
I Asked Two 23 Year Olds How Much They Have Saved
LIKE £2,000
I Asked Two 23 Year Olds How Much They Have Saved
AND HOW MUCH MONEY
I Asked Two 23 Year Olds How Much They Have Saved
IN YOUR SAVINGS?
I Asked Two 23 Year Olds How Much They Have Saved
23
I Asked Two 23 Year Olds How Much They Have Saved
MAYBE LIKE £6,000
I Asked Two 23 Year Olds How Much They Have Saved
6,000 POUNDS
I Asked Two 23 Year Olds How Much They Have Saved
WHAT YOU DO
I Asked Two 23 Year Olds How Much They Have Saved
I ASK
I Asked Two 23 Year Olds How Much They Have Saved
FOR WORK?
I Asked Two 23 Year Olds How Much They Have Saved
SPORT EVENTS
I Asked Two 23 Year Olds How Much They Have Saved
WHAT'S THE
I Asked Two 23 Year Olds How Much They Have Saved
YOU FIND ABOUT
I Asked Two 23 Year Olds How Much They Have Saved
SAVING MONEY?
I Asked Two 23 Year Olds How Much They Have Saved
IN LONDON
I Asked Two 23 Year Olds How Much They Have Saved
HANF OF MY SALARY
I Asked Two 23 Year Olds How Much They Have Saved
GOES TO
I Asked Two 23 Year Olds How Much They Have Saved
LIKE RENT
I Asked Two 23 Year Olds How Much They Have Saved
BILLS ETC.
I Asked Two 23 Year Olds How Much They Have Saved
SO TRYING TO
I Asked Two 23 Year Olds How Much They Have Saved
DO FUN THINGS
I Asked Two 23 Year Olds How Much They Have Saved
IN LONDON
I Asked Two 23 Year Olds How Much They Have Saved
BUT ALSO
I Asked Two 23 Year Olds How Much They Have Saved
RENT AND LIVE
I Asked Two 23 Year Olds How Much They Have Saved
HARDESST THING
I Asked Two 23 Year Olds How Much They Have Saved
SAVING MONEY?
I Asked Two 23 Year Olds How Much They Have Saved
YEAH SAME THING
I Asked Two 23 Year Olds How Much They Have Saved
I LIVE IN
I Asked Two 23 Year Olds How Much They Have Saved
CITY CENTER GLASGOW
I Asked Two 23 Year Olds How Much They Have Saved
AND OVER HALF
I Asked Two 23 Year Olds How Much They Have Saved
MY SALARY GOES
I Asked Two 23 Year Olds How Much They Have Saved
TO RENT AND BILLS
I Asked Two 23 Year Olds How Much They Have Saved
AND SO THEN JUST
I Asked Two 23 Year Olds How Much They Have Saved
LIKE BALANCE
I Asked Two 23 Year Olds How Much They Have Saved
DOING FUN THINGS
I Asked Two 23 Year Olds How Much They Have Saved
GOING ON A HOLIDAY
I Asked Two 23 Year Olds How Much They Have Saved
AND THEN JUST LIKE
I Asked Two 23 Year Olds How Much They Have Saved
PUTTING A LITTLE
I Asked Two 23 Year Olds How Much They Have Saved
BIT ASIDE TO SAVE
I Asked Two 23 Year Olds How Much They Have Saved
FOR YOUNG PERSON
I Asked Two 23 Year Olds How Much They Have Saved
TO SAVE MONEY?
I Asked Two 23 Year Olds How Much They Have Saved
I THINK
I Asked Two 23 Year Olds How Much They Have Saved
PUTTING ASIDE MONEY
I Asked Two 23 Year Olds How Much They Have Saved
INVESTING IN LIKE
I Asked Two 23 Year Olds How Much They Have Saved
STOCKS AND SHARES
I Asked Two 23 Year Olds How Much They Have Saved
I SEE YOU GET
I Asked Two 23 Year Olds How Much They Have Saved
BACK EACH MONTH
I Asked Two 23 Year Olds How Much They Have Saved
TRYING TO BE
I Asked Two 23 Year Olds How Much They Have Saved
YOUR MONEY
I Asked Two 23 Year Olds How Much They Have Saved
DO YOU HAVE
I Asked Two 23 Year Olds How Much They Have Saved
FOR YOUNG PERSONS
I Asked Two 23 Year Olds How Much They Have Saved
TO SAVE MONEY?
I Asked Two 23 Year Olds How Much They Have Saved
JUST TRYING TO PUT
I Asked Two 23 Year Olds How Much They Have Saved
A LITTLE BIT AWAY
I Asked Two 23 Year Olds How Much They Have Saved
EACH MONTH
I Asked Two 23 Year Olds How Much They Have Saved
A REALLY
I Asked Two 23 Year Olds How Much They Have Saved
SMALL AMOUNT
I Asked Two 23 Year Olds How Much They Have Saved
SO JUST TRYING
I Asked Two 23 Year Olds How Much They Have Saved
CONSISTENT WITH IT
I Asked Two 23 Year Olds How Much They Have Saved