12 months

The video demonstrates a unique, highly visual product feature that solves a common desire for customization, making the product's utility immediately clear without needing any spoken explanation.

The creator demonstrates a smartphone case that allows users to change the image displayed on the back using a companion app. The video shows the process of scanning a photo and updating the case's display.

PixlyCase: (a) ACTS — the creator demonstrates the interface of the case by scanning a photo into the app, which then updates the image displayed on the back of the phone case. Removing this would change the video as the product's core functionality is the subject of the demonstration.