12 months

The video uses a clear, visual 'before and after' demonstration of a unique product feature, which effectively communicates the value proposition without needing any spoken explanation.

A video demonstrates a smartphone case that allows users to customize the image displayed on its back by scanning a photo. The creator shows the process of selecting an image and applying it to the PixlyCase.

(a) PixlyCase: The video demonstrates its core functionality by showing a user cropping a photo, scanning it, and then the case displaying that photo on its back. This is the primary subject of the video. Removing it would remove the entire purpose of the video.