Why it worked
The video uses a relatable 'point of view' format to humorously depict the common struggle of parents trying to find personal time, specifically the interruption of a shower by a baby's needs. This shared experience likely resonated with other parents, driving engagement.
Summary
The video shows a woman in the shower with shampoo in her hair, looking stressed. It then cuts to a baby sleeping on the floor, implying that having a baby interrupts personal time like showering. The woman continues to try and wash her hair, looking exasperated.