@leavejaylenawild — 46x breakout

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@leavejaylenawild

15.2K followers · usually 2.0K views a post

Views

88.4K

Likes

3.7K

Comments

Promoted product

RV Renovation

Why it worked

The video taps into the popular 'renovation' and 'tiny living' trends, offering a relatable 'before and after' narrative. The creator's personal financial goals and the involvement of her daughter add an emotional layer that can resonate with viewers.

Summary

The creator purchased a used RV for $6,000 and is documenting its renovation. She plans to live in it full-time with her daughter, aiming to get out of debt and save for a future home. The video shows the 'before' state of the RV and the beginning of the renovation process.

Structure

1Introduction to the RV purchase
2Explaining the plan to renovate and live in the RV
3Showing the 'before' state of the RV
4Beginning the renovation process
5Stating financial goals and renovation approach
6Call to follow along for the transformation

Product placement

Facebook Marketplace: ACTS - The platform where the RV was purchased. Removing it would change the origin story of the RV. RV: ACTS - The main subject of the video, being renovated. Removing it would change the entire video. YouTube: APPEARS - The creator's YouTube channel is linked in their bio. Removing it would not change what happens in the video.

Original caption

I’ve had LOTS of questions and lots of new friends here so I’d give some more context and more about what my plans are for this RV. My best friend @BridgetsTurnout and I have talked about having a family compound for literally years and it’s finally happening!😆 Once the rv is done and we’re moved in, Bridget and I will be working on tons of projects around her house and the property. A cozy homestead is our goal. From animals to a garden. Our daughters are the same age and born two weeks apart! We’re both happy to be out of the city and raising our littles alongside each other. I hope you follow along and enjoy the journey 🫶🏼 #camperlife #rvrenovation #DIY #fixerupper #rvlife