Why it worked
The video likely performed well due to its focus on a specific fashion trend ('90s coded baggy pants') tailored to a particular body type ('for thick girls'), appealing to a niche audience interested in inclusive fashion and style inspiration.
Summary
A plus-size creator poses in baggy blue pants and a halter top in front of a backdrop with "Beautycon University" logos, then in front of a "Curly LA" sign. The video showcases the outfit and the creator's style.
Structure
- 1Posing in baggy pants at Beautycon University
- 2Showing off the outfit and bag
- 3Posing in front of the Curly LA sign
- 4Smiling and gesturing
Product placement
Beautycon University: APPEARS - a logo on the backdrop. Removing it would not change what happens in the video.
Curly LA: APPEARS - a large sign. Removing it would not change what happens in the video.
ResortPass: APPEARS - the creator's bio link leads to this site, which is a booking platform for hotel day passes. Removing it would not change what happens in the video.
On-screen text
90s coded baggy pants
for thick girls