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129Silent UGCOther hookCreator Economy
Hook
unboxing my new iphone 18 pro max
@ollypapkova_ugc
2.1K followers · usually 690 views a post
Views
84.2K
Likes
10.0K
Comments
81
Shares
611
Why it worked
The video leverages the high-interest 'unboxing' format and a visually appealing, trending color aesthetic to capture viewer attention, even though the product itself is speculative.
Summary
A creator performs an unboxing of a fictional iPhone 18 Pro Max in a burgundy color. The video showcases the packaging and the device's exterior and screen.
Structure
- 1Opening the shopping bag
- 2Unboxing the phone box
- 3Revealing the phone
- 4Peeling the screen protector
- 5Showing the home screen
Product placement
Apple: (a) ACTS — the video features the unboxing of a new iPhone 18 Pro Max, showing the packaging, the device itself, and the interface. Removing the brand would remove the subject of the video. iPhone 18 Pro Max: (a) ACTS — the device is the subject of the unboxing, shown in detail, and its interface is displayed. Removing it would remove the subject of the video.
On-screen text
unboxing my new iphone 18 pro max
Original caption
A birthday gift worth obsessing over 😍 My new iPhone 18 Pro Max in dreamy burgundy 🍇 Still can’t get over this color @apple, you really got this one right. #iPhone18ProMax #Apple #iPhoneUnboxing #NewiPhone #BurgundyiPhone