The video leverages the popularity of a collaboration between a known artist and a major brand, while creating intrigue by stating it's not available in stores and directing viewers to a specific online shop.
Summary
The video shows a t-shirt with a collaboration between Noizy and H&M, but clarifies that it is not available in H&M stores. It directs viewers to purchase the t-shirt on vintageunit.eu via a link in the bio.
Structure
1Showcases H&M store exterior
2Reveals a t-shirt with 'Noizy x H&M collab' text
3Displays a t-shirt featuring Noizy
4States the t-shirt is not in H&M
5Directs viewers to vintageunit.eu to purchase
Product placement
Original caption
rap shirts on vintageunit.eu get 5€ off with code “blackfriday” - use in checkout on vintageunit.eu 💣
More from @vintageunit.eu
More breakout videos from this creator.
H&M: APPEARS - a store logo and the store itself. Removing it would not change what happens in the video.
Noizy: APPEARS - a person featured on a t-shirt. Removing it would not change what happens in the video.
vintageunit.eu: ACTS - the website where the t-shirts are sold and promoted. Removing it would change what happens in the video as it is the destination for purchase.
Call to action
shop them now on vintageunit.eu link in bio
On-screen text
Noizy x H&M
collab 🇦🇱
NOT IN H&M. shop them now on
vintageunit.eu link in bio 🇦🇱‼️