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26.7Silent UGCCuriosity Gap hookLifestyle
Hook
If you make mums or anything with ribbon, you could spend HOURS in here
@shopkhawesi
1.1K followers · usually 863 views a post
Views
22.7K
Likes
1.3K
Comments
24
Shares
209
Promoted product
Ribbon Craft on Harwin
Why it worked
The video effectively targets a niche audience (homecoming mum makers) by showcasing a specialized store with a vast selection of relevant materials. The visual appeal of the colorful ribbons and embellishments, combined with the relatable sentiment of spending hours in such a store, creates a strong appeal for crafters.
Summary
The video showcases a craft store called Ribbon Craft on Harwin, highlighting its extensive collection of ribbons and embellishments. It implies that this store is a great destination for anyone making homecoming mums or other ribbon crafts.
Structure
- 1Exterior shot of Ribbon Craft store
- 2Interior shots of various ribbons and craft supplies
- 3Close-up of a cow-print ribbon
- 4Shots of embellishments and 'bling'
- 5Checkout counter scene
- 6Person getting into a car with shopping bags
- 7Creator waving and inviting viewers to follow
Original caption
If you make Homecoming mums, you already know there’s no such thing as too much ribbon 😂🎀🛒 Back at Ribbon Craft on Harwin and there are SO many colors, patterns and options to choose from. 😍 Mum season will have you walking in for one thing and leaving with a whole new color combination in mind. 😂 Houston mum makers, save this spot for your next ribbon run! 📍🎀 And follow for more mum-making finds, tutorials & behind-the-scenes! #HoustonMumMakers #RibbonCraft #RibbonShopping #MumSupplies #MumMaking
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