The second pair of the exact same shoe

@kenlyealtumofficial

134.3K followers · usually 2.3K views a post

Views

139.7K

Likes

465

Comments

8

Shares

29

SoundTikTok sound · original sound - kenlyealtumofficial

Promoted product

Project Cloud

Inspired by the desire to redefine comfort without sacrificing style, we set out to design shoes that felt amazing and looked even better. However, we’re not just in the business of selling shoes; we’re in the business of making life easier, one step at a time.

3 videos2 creators

Why it worked

The video effectively demonstrates the comfort and style of the Project Cloud shoes by showing them being worn with multiple outfits and highlighting their 'Smartfoam Technology,' making them desirable to viewers looking for versatile and comfortable footwear.

Summary

The creator showcases a pair of white Project Cloud sneakers, highlighting their comfort and versatility with various outfits. They emphasize the 'Smartfoam Technology' and recommend the shoes for all-day wear.

Structure

1Introducing the second pair of shoes
2Highlighting comfort and versatility
3Demonstrating with different outfits

Original caption

@Project Cloud #projectcloud #sneakers #loafers #comfyshoes #womenshoes

More from @kenlyealtumofficial

Product placement

Project Cloud (ACTS): The shoes are worn and demonstrated to be comfortable and versatile. Removing it would change what happens in the video. Smartfoam Technology (APPEARS): A technology name associated with Project Cloud shoes. Removing it would not change what happens in the video.

On-screen text

PROJECT CLOUD SMARTFOAM TECHNOLOGY

Transcript

The second pair of the exact same shoe because I can't stop buying them because they're that good. These are ridiculously comfortable. They're ultra cushion, so you can actually walk in them all day and your feet don't hate you. I don't know what it is about the silhouette, but they go with everything. Jeans, leggings, shorts, overalls, they just work. Fit true to size and they come in quite a few different colors, but the sizes are selling fast.