Oh my gosh, are you joking?

@kenlyealtumofficial

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SoundTikTok sound · original sound - kenlyealtumofficial

Promoted product

Cushionaire jelly mary janes

Ultra comfort at unbeatable prices. Cushionaire® is a footwear brand that specializes in comfortable, stylish shoes for women. Our shoes are designed with a comfort-first mindset, to create the perfect blend of style and comfort. Cushionaire. Defined by comfort.

Why it worked

The video effectively highlights the comfort and style of the jelly Mary Jane flats, addressing a common pain point (blisters) associated with jelly shoes and creating a sense of urgency due to fast sales.

Summary

The creator showcases Cushionaire jelly Mary Jane flats, highlighting their comfort, flexibility, and adjustable buckles. She emphasizes that not all jelly shoes are created equal and these are particularly soft and cushiony, noting they come in multiple colors and are selling quickly.

Structure

1Introduction of the shoes
2Highlighting comfort and flexibility
3Demonstrating adjustable buckle
4

Original caption

@Cushionaire #flats #maryjaneshoes #jellyshoes #balletflats #comfyshoes

More from @kenlyealtumofficial

Product placement

Cushionaire (shoes): ACTS - the shoes are shown, worn, and described as comfortable and adjustable. Removing them would change the video. (shoes): APPEARS - the brand name is visible on the insole of the shoes. Removing it would not change the video.

On-screen text

@Cushionaire

Transcript

Oh my gosh, are you joking? Cushionaire just dropped the cutest jelly Mary Jane flats I have seen in a long time. And before you say it, not all jellies are created equal. I have had zero issues with blisters, they're soft, they're flexible, and they even added extra padding in them, so they are super cushiony. The little buckle on them is adjustable, so you can get the perfect fit. They come in a few different colors. They run true to size, but sizes are already selling fast.