this Peanuts halloween tee from Five Below is everything🎃

@fivebelow

1.4M followers · usually 11.1K views a post

Views

2.5M

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5.3K

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SoundTikTok sound · original sound - fivebelow

Promoted product

Five Below

Five Below is a store that sells a variety of affordable items, including seasonal apparel, accessories, beauty products, and home decor.

55 videos19 creators

Why it worked

The video leverages seasonal nostalgia and a specific, affordable retailer to create a relatable 'haul' style post that encourages viewers to visit the store for similar finds.

Summary

A creator models a Peanuts-themed Halloween t-shirt purchased from Five Below. The video highlights the outfit as a cute seasonal find.

Structure

1Creator poses in a Halloween-themed outfit
2Close-up on the Peanuts graphic t-shirt
3Creator shows off the full look with accessories

Product placement

Five Below (a) ACTS: the video showcases a specific product (Peanuts Halloween tee) sold by this retailer, making the product desirable and findable; removing the name would change the video from a Five Below product showcase to a generic clothing showcase. Peanuts (a) ACTS: the character branding on the shirt is the primary feature being showcased.