Launching in Target October 4th!!

@suzannerod5

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SoundTikTok sound · original sound - suzannerod5

Promoted product

Halloween Squishies

2 videos2 creators

Why it worked

The video leverages the popularity of squishy toys and the seasonal appeal of Halloween, combined with the anticipation of a new product launch at a major retailer like Target. The creator's genuine enthusiasm and clear demonstration of the products' tactile qualities create excitement and encourage viewers to look out for the release.

Summary

The creator unboxes a collection of Halloween-themed squishy toys from Sunny Days Entertainment, which will be launching at Target on October 4th. She showcases several squishies, including a ghost, pumpkin, skeleton dog, glittery bat, and colored ducks, expressing her excitement and love for them.

Structure

1Introduction of Halloween squishies and Target launch date
2Unboxing and showing the variety of squishies
3Demonstrating the texture and feel of the ghost and pumpkin squishies
4

Original caption

In Target stores beginning October 4th!!! @Sunny Days Entertainment @target #target #squishy #squishies #sunnydays #halloween

More from @suzannerod5

Product placement

Sunny Days Entertainment (appears as a tag on the box, likely the brand of the squishies, but its function is not described); Target (appears as a retail store where the products will be launched, its function is to sell products); Squishy (appears as a type of toy, its function is to be squished for stress relief)

On-screen text

Launching in Target October 4th!!

Transcript

I love him. I have all of the Sunny Days Halloween squishies in this box that are launching in Target October 4th. This box is so heavy. I'm so excited to show you guys what's in here. There's something in this box that's getting its own video because it is so freaking cute. I've never seen it before. I'm not even gonna apologize. I never do that to you guys. I never make you wait for part two, but I'm gonna. Let me show you guys everything besides one thing that you're gonna have to see in the next video. Let's start with a ghost and the pumpkin. These feel really promising. They are heavy. So cute. They're heavy. This is full. The product is all the way to the head. We got this cutie little jackalanner that my mom had in the 90s. I'm in love with this. Okay, sunny days. This is good. There's a little bit of air, but you kind of have to to keep that pumpkin shape. The skeleton dog. This dog is controversial because it's filled with cotton, but I don't even care. I love it. It feels so cool. It's not your typical squishy, but I mean, a skeleton wiener dog. Hello. I am in love with this glittery bat. Look how cute this is. Oh my gosh, the wings are so cool. Really, really good. And then we have these adorable Halloween colored ducks. I love the Halloween. I'm completely buried in Halloween squishies. But thank you so much, sunny days. Thank you for thinking about me. I love you guys and happy Halloween squishy hunting you guys. October 4th at Target.