Why it worked
The video uses a rapid-fire montage of disparate and intriguing clips, including a surprising cleaning hack and a food preparation segment, which creates curiosity and encourages viewers to watch until the end to understand the connection or the outcome of the 'wait... this actually works?' question.
Summary
The video shows a series of seemingly unrelated clips, starting with a man opening a door, then transitioning to someone cutting soap, using cotton swabs, and lighting a bar of soap like a candle. It then shows the man in formal wear, followed by a demonstration of attaching a steel wool scrubber to a broom to clean a dirty wall, and finally, someone preparing hamburger patties. The clips are interspersed with the man in casual wear looking surprised or thoughtful, and a text overlay asking "Wait... this actually works?"