If this is true, I'm getting one for everyone in my family.

@mikeyandmandy_

47.4K followers · usually 2.3K views a post

Views

645.8K

Likes

4.1K

Comments

120

Shares

1.3K

SoundTikTok sound · original sound - mikeyandmandy_

Promoted product

Kitchen in the Box stand mixer

Discover the best stand mixer and top-rated kitchen appliances at Kitchen in the Box—compact, powerful, and stylish tools to elevate your cooking experience.

Why it worked

The video uses a direct, side-by-side comparison with a well-known, expensive incumbent brand to establish the value proposition of the cheaper alternative.

Summary

The creator compares a Kitchen in the Box stand mixer to a KitchenAid mixer, highlighting its larger bowl capacity, higher wattage, and extra included accessories. He concludes by recommending the Kitchen in the Box mixer as an affordable alternative and provides a link for purchase.

Structure

1Introduction of the comparison
2Comparison of bowl size and speed settings
3Comparison of power wattage
4Comparison of included attachments

Original caption

this is such a good deal on a must-need kitchen appliance! #kitchenappliance #standmixer #CookingHacks #mixer #baking

More from @mikeyandmandy_

Product placement

Kitchen in the Box stand mixer (a) ACTS: the creator unboxes it, compares its bowl size, speed settings, power wattage, and attachments against a KitchenAid mixer, and demonstrates its features. Removing it would remove the entire subject of the video. KitchenAid (a) ACTS: used as a comparison point for the Kitchen in the Box mixer. Removing it would change the video's comparative structure.

Call to action

I'll leave a link at the bottom of the video.

On-screen text

even grandma approved

Transcript

If this is true, I'm getting one for everyone in my family. You recognize this mixer, right? Because it wasn't cheap. But what's interesting is the bowl is five quarts, but the bowl over here is eight and a half quarts. Quite a bit bigger. We're not done. On this one you get speeds one through ten. On this one you get speeds one through ten, but you can also pulse. This one is 325 watts. This one is 900 watts. Now the attachments. With Mr. Fancy Pants you get a dough hook, a whisk, a beater, and a bowl cover. With Mr. Affordable you get a dough hook, a whisk, a beater, a bowl cover, but they're also throwing in a spatula. This stand mixer is by Kitchen in the Box, and there's even a bunch of colors to choose from. But they are starting to sell out because the holidays are coming up, so if you want one, I'll leave a link at the bottom of the video.