NEW! EYE PATCH Drama

@brunastellari

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SoundTikTok sound · Baddest Queens

Promoted product

eye patch drama

Why it worked

The post leveraged a trending beauty product category (eye patches) and a novel packaging innovation that was shared across multiple popular brands, creating a compelling comparison that encouraged engagement and discussion.

Summary

This post compares three different brands of eye patches (Fenty Skin, Glow Recipe, and Huda Beauty) that all share the same innovative dispenser packaging. It highlights the unique formulas and benefits of each product, asking viewers which one they are most excited to try.

Structure

1Introduction of "Eye Patch Drama" with three brands sharing innovative packaging.
2Demonstration of the innovative dispenser mechanism.
3Detailed breakdown of Fenty Skin's "Fresh Sliced Eye Patches".
4Detailed breakdown of Glow Recipe's "Eye Patches".
5

Original caption

Have you seen this? I’m actually excited to try them all! #newreleases #newbeautyproducts #newbeauty @Fenty Skin @Glow Recipe @Huda Beauty

More from @brunastellari

Product placement

FENTY SKIN: ACTS - Dispenser is shown in use, and the product is described as having "Fresh Sliced Eye Patches" that are "Cooling + de-puffing for a refreshed look". Removing it would change what happens in the video. Glow Recipe: ACTS - Dispenser is shown in use, and the product is described as "(Eye Patches)" that are "Hydrating + brightening with a juicy, refreshing feel". Removing it would change what happens in the video. Huda Beauty: ACTS - Dispenser is shown in use, and the product is described as "Under Eye Jelly Patches" that are "Cooling + smoothing for a more awake look". Removing it would change what happens in the video.

On-screen text

NEW! EYE PATCH Drama THREE BRANDS. THE SAME INNOVATIVE PACKAGING. Have you heard about this? ♡ Same innovative dispenser Fresh, sealed patches Easy one-at-a-time pull More hygienic Keeps patches from drying brunastellari SAME INNOVATIVE PACKAGING. DIFFERENT FORMULAS. WHAT WE KNOW SO FAR: FENTY SKIN Fresh Sliced Eye Patches Cooling + de-puffing for a refreshed look GLOW RECIPE (Eye Patches) Hydrating + brightening with a juicy, refreshing feel hudabeauty Under Eye Jelly Patches Cooling + smoothing for a more awake look Which one are you most excited to try? ♡ brunastellari

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