and THIS is how you start the marketing campaign @Fenty Skin 😭😭😭

@erinncho_

1.5K followers · usually 496 views a post

Views

74.1K

Likes

6.9K

Comments

22

Shares

67

SoundTikTok sound · original sound - erinncho_

Promoted product

Fenty Skin

Discover Fenty Skin, Rihanna's skincare + body care lineup for all. Made to smooth, brighten + tighten the look of pores. Never complicated, always clinical.

2 videos2 creators

Why it worked

The video likely worked due to its humorous and relatable approach to marketing, using animated characters and a conversational tone to engage viewers. The inclusion of relevant hashtags and mentions of other popular brands also contributed to its discoverability and shareability.

Summary

The creator shares a TikTok video that appears to be a humorous take on marketing a new collection from Fenty Skin, referencing other brands like Glow Recipe and Wonderbath. The video uses animated jars of Fenty Skin products and the creator's own commentary to discuss the brand's launch.

Structure

1Introduction to Fenty Skin marketing campaign
2Mention of other brands in comments
3Speculation on launch firsts
4

Original caption

and THIS is how you start the marketing campaign @Fenty Skin 😭😭😭 loved seeing @wonderbath_global in the comments too and i hope they get their flowers for (i believe) being the first brand to launch this! #fentyskin #glowrecipe #wonderbath #hudabeauty #eyepatches

More from @erinncho_

Product placement

Fenty Skin ACTS: it is a brand of skincare products, and the video discusses its new collection and packaging. Removing it would change the topic of the video. Fenty Skin APPEARS: it is shown as a logo on a product jar and as a brand name in the caption and on-screen text. Removing it would not change what happens in the video. Glow Recipe ACTS: it is a brand of skincare products, and the creator mentions it in the caption as being the first to launch a specific product. Removing it would change the context of the creator's statement. Wonderbath ACTS: it is a brand of skincare products, and the creator mentions it in the caption as being in the comments. Removing it would change the context of the creator's statement. Huda Beauty APPEARS: it is a brand name mentioned in the caption. Removing it would not change what happens in the video. eye patches APPEARS: it is a product category mentioned in the caption. Removing it would not change what happens in the video.

On-screen text

fentyskin fenty skin @fentyskin @asaprocky @fentyskin June 29 Liked by liliana.pngmz and others fentyskin pulling up to the function with your hgs in the same fit 3 hours ago fentyskin fentyskin Original audio

Transcript

and THIS is how you start the marketing campaign @Fenty Skin 😭😭😭 loved seeing @wonderbath_global in the comments too and i hope they get their flowers for (i believe) being the first brand to launch this! #fentyskin #glowrecipe #wonderbath #hudabeauty #eyepatches

and to know how much time, money, and effort goes into launching a new product,

495

245.2K25.6K146

Fenty Skin vs. Glow Recipe eye patches

245.2Kviews@erinncho_

clearly grandpa cho was struggling with his sandwich 🤣🤣🤣 but they now love sa