Call to action
Shopify, PagePilot, Higgsfield and AutoDS in one dropshipping workflow -> PagePilot is the promoted product. The same applies when a customer documents an expensive transformation by a named provider: the provider performs the paid result, while the customer's item remains substrate unless it is independently reviewed, recommended, or offered for sale. A product's own account demonstrates it inside a multi-tool workflow -> the publisher's product is normally the subject. The other tools are supporting substrate unless the video explicitly pivots into selling one of them. Example: a PagePilot account shows Shopify, PagePilot, Higgsfield and AutoDS in one dropshipping workflow -> PagePilot is the promoted product. Creator ownership is a strong prior, not an automatic verdict. The account's product must still appear, act, or be the destination of the CTA. A store doing $50k/mo that runs on Shopify -> the STORE is the product. Shopify is substrate. Do not name Shopify. Someone using a TikTok built-in feature -> that is the platform we are on, not a product being sold. product_role: substrate. "Link in bio" pointing at linktr.ee / beacons.ai / stan.store -> those are link containers. The product is whatever the container leads to; if you cannot tell what that is, say "none" rather than naming the container. The same applies to affiliate storefronts such as ShopMy, LTK, or an Amazon storefront. "Everything is linked on my ShopMy" promotes the linked clothes, cosmetics, or other items; ShopMy is only the sales route. Name the storefront itself only when the video demonstrates, reviews, teaches, or reports the creator's results from using that platform. Let the CTA break ties between a demonstrated device and an accessory. If a phone showcase ends with "get this case in my bio", the CASE is the promoted product and the phone is substrate. Keep the device only when it is also independently reviewed, recommended, or offered for sale. A vlog edited in CapCut, mentioned once -> incidental, not the subject. A screen demo of Invideo -> Invideo IS the subject. Name it. If the only nameable thing is a hosting platform, marketplace, social network or link aggregator, the honest answer is product_role: substrate and promoted_product: "none". A generic category ("an AI tool", "a CRM") is also not a product name — say "none".