THE ODYSSEY IS

@violet.hollow

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SoundTikTok sound · original sound - violet.hollow

Promoted product

The Odyssey by Homer

Why it worked

The video leverages the aesthetic appeal of a special edition book and the scarcity tactic of limited supplies, combined with the "BookTok" trend and a direct call to action on TikTok Shop, to drive impulse purchases.

Summary

The video showcases a special edition of Homer's "The Odyssey" from the Lock Library, highlighting its beautiful Greek-inspired cover, end papers, and sprayed edges. It mentions that the edition is new, has limited supplies, and is available on TikTok Shop, encouraging viewers to purchase it before it sells out.

Structure

1Introduction of "The Odyssey" as an old work of literature
2Showcase of the special edition's cover and design
3Highlighting the limited availability and TikTok Shop purchase option
4Praise for the aesthetic details like end papers and sprayed edges
5

Original caption

The Odessey by Homer Locked Library Special Edition @HarperCollinsUK #BookTok #theodessey #specialedtion #classicbooks #tiktokmademebuylt

More from @violet.hollow

Product placement

The Odyssey by Homer (book): ACTS - it is the subject of the video, being shown off for its aesthetic qualities and rarity. Removing it would change the video entirely. HarperCollins (publisher): APPEARS - it is a logo/imprint on the book and on the end papers. Removing it would not change what happens in the video. TikTok Shop (platform): APPEARS - it is mentioned as the place to buy the book. Removing it would not change what happens in the video.

Call to action

so make sure before it's gone.

On-screen text

THE ODYSSEY IS OLDEST SURVIVING WORKS OF LITERATURE, BUT THIS BEAUTIFUL EDITION IS BRAND NEW FROM THE LOCK LIBRARY AND THEY HAVE VERY LIMITED SUPPLIES ON TIKTOK SHOP. I JUST ADORE THE GREEK INSPIRED COVER AND END PAPERS AND SPRAYED EDGES. THIS IS AN ABSOLUTELY BEAUTIFUL EDITION, SO MAKE SURE BEFORE IT'S GONE.

Transcript

The Odyssey by Homer The Odyssey is one of the oldest surviving works of literature, but this beautiful edition is brand new from the Lock Library and they have very limited supplies on TikTok Shop. I just adore the Greek inspired cover and end papers and sprayed edges. This is an absolutely beautiful edition, so make sure to grab it before it's gone.