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All breakouts
133Text-HeavyDirect Question hookEntertainment
Hook
Guess what
@idontevenknowasamantha74
5.3K followers · usually 172 views a post
Views
22.8K
Likes
405
Comments
90
Shares
65
Why it worked
The post leverages a long-standing internet meme that relies on social participation and the 'announcement' rule of the game to drive engagement.
Summary
The creator posts a two-slide slideshow that informs the viewer they have lost 'The Game', a well-known internet mind game.
Structure
- 1Hook slide with text Guess what
- 2Reveal slide stating the viewer lost the game
On-screen text
Guess what
You just lost THE GAME
your welcome!
Original caption
The Rules of The GameAlways playing: Everyone in the world who knows about The Game is playing it. You cannot opt out.No thinking: Any time you think about The Game, you lose.Announce it: Whenever you lose, you must state it out loud or post about it online (such as saying "I lost The Game"), which makes other people lose too. Yes after all these years we still play!#fypシ゚viral #fypシ #fyppppppppppppppppppppppp #ijustlostthegame #tiktok