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Apple may have just released their own AirPods Max killer. Apple just announced the Beats 360 over-ear headphones. If you've been paying attention over the summer, the World Cup, these have been worn by various athletes. They're going to be starting at $349.99. Very competitive price, especially knowing that the AirPods Max start at I believe $550. These will be coming in four different colorways. There's a pink, a sky, and a cloud and a black. Interchangeable ear and headband cushions, so you'll be able to customize the colors of these headphones. Up to 1.75 times more noise cancelling than the Beats Studio Pro. And up to 32 hours of battery life. I'm a fan of Beats, I've been using their headphones for a while. They have the same chip that all the other Apple headphones could have. I could definitely see myself copping these at some point, especially at this $349.99 price point. I'm really wondering how they're going to sound if they're really able to compete with the sound quality and the transparency and noise cancelling of an AirPod Max. Bothering about these AirPods that I have. I'm still using lightning. So I haven't really been able to use because I just can't find a lightning cable anywhere. So I may have to upgrade to these at some point, but pending review to see how these things work.