Why it worked
The video likely resonated due to its relatable content of friends enjoying music and fashion, combined with a popular artist's name in the on-screen text, creating a sense of shared fandom and aesthetic appeal.
Summary
Four friends are seen dancing and lip-syncing to a song, with on-screen text indicating they are "COMMITTED TO CHARLI XCX." The video transitions from an indoor setting to an outdoor, nighttime urban environment, with the friends continuing their synchronized movements.