Why it worked
The creator uses a high-stakes, relatable personal story as a hook to capture attention, then seamlessly transitions into a fast-paced, satisfying product demonstration that keeps viewers engaged.
Product placement
Too Faced Born This Way palette (ACTS: used for eyeshadow), Too Faced Born This Way concealer (ACTS: used for under eyes), MCoBeauty foundation powder (ACTS: used for face), Inglot brown gel eyeliner (ACTS: used for eyeliner), Makeup By Mario perfect brown eyeliner (ACTS: used for eyeliner), Maxcomfi brown aurora lashes (ACTS: used for lashes), P.Louise blank canvas eye base (ACTS: used for eye base), Essence cosmetics lash princess mascara (ACTS: used for mascara), Anastasia Beverly Hills dark brown brow wiz (ACTS: used for brows), Got2bUSA glued (ACTS: used for brows), Thayers pore refining pads (ACTS: used for skin prep), Rhode skin glazing milk (ACTS: used for skin prep), d'Alba Piedmont white truffle double serum & cream (ACTS: used for skin prep), d'Alba Piedmont first spray serum (ACTS: used for skin prep), Haus Labs foundation (ACTS: used for face), LYS beauty bronzer stick (ACTS: used for contour), Juvia's Place blush (ACTS: used for blush), Laura Mercier translucent powder (ACTS: used for setting), Dior backstage palette (ACTS: used for highlight), Morphe lip liner (ACTS: used for lips), Fenty Beauty lip gloss (ACTS: used for lips), L'Oreal Lumi Le Glass highlighter stick (ACTS: used for highlight), L'Oreal Infallible 3-second setting mist (ACTS: used for setting).