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253Talking HeadStory Open hookEntertainment
Hook
Oh ffs... when you get to the final 30 mins and the writer decides to chuck in another curveball
@joanne_baxter
79.9K followers · usually 868 views a post
Views
210.2K
Likes
7.3K
Comments
108
Shares
474
Why it worked
The video leverages a highly relatable emotional reaction to a common experience—binge-watching a show with a frustrating plot twist—which encourages viewer engagement and comments.
Summary
The creator reacts to a plot twist in the TV series The Blame. She expresses frustration and engagement with the show's storytelling.
Structure
- 1Creator shows the TV screen displaying the title The Blame
- 2Creator reacts to the plot twist with a facial expression
- 3Creator shares her thoughts on the show's writing
Product placement
The Blame (a TV series) appears as the subject of the video; it is the show the creator is watching and discussing. ITV appears as a channel logo/watermark in the caption and is the broadcaster of the show. Removing the name of the show would change the entire topic of the video.
On-screen text
THE BLAME
Oh ffs... when you get to the final 30 mins and the writer decides to chuck in another curveball🥳
Transcript
Oh ffs... when you get to the final 30 mins and the writer decides to chuck in another curveball.
Original caption
The Blame with the boss lady #michellekeegan … I really should have been a copper! @ITV binged again and now it’s all finished!!! #theblame #tvseries #crimedrama