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123App DemoCuriosity Gap hookHealth
Hook
The packaging got your attention.
@glowrecipe
1.9M followers · usually 11.3K views a post
Views
1.4M
Likes
59.6K
Comments
711
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3.7K
Why it worked
The video effectively uses a soft-sell approach by focusing on the innovative product technology and unique texture, appealing to viewers interested in effective skincare solutions rather than a direct sales pitch.
Summary
The video showcases Glow Recipe's Exopeptide Caffeine Brightening & Depuffing Fresh Slices Eye Mask, highlighting its unique hydrogel technology where actives are infused directly into the gel. It emphasizes that the formula is intentionally not dripping with serum, creating a bouncy, skin-hugging texture for optimal delivery.
Structure
- 1Showcasing the product packaging
- 2Revealing the product's unique hydrogel formula
- 3Demonstrating the manufacturing process
- 4
Original caption
Not all eye patches are designed to work the same way 👀 Some are saturated in serum, with the patch acting as an occlusive layer to help press that serum into skin. Ours takes a different approach: the actives are built directly into the hydrogel itself, so the formula stays where you put it instead of sliding down your face. That’s where our magnetic hydrogel technology comes in, creating that bouncy, skin-hugging fit that makes the eye patches feel like a second skin while helping deliver the formula where you need it most. And this is just the beginning… we can’t wait to keep sharing more 💖
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