The video tapped into a common and relatable workplace grievance, using a popular meme format to express that frustration in a humorous and shareable way.
Summary
The video uses a meme format with Peter Griffin crying to humorously depict the frustration of employees when a company reports record profits but cannot afford to give raises. The text overlays highlight the disconnect between company performance and employee compensation.
Structure
1Company can't afford raises
2Company reports record profits
3Employees are expected to be excited
4Humorous depiction of employee frustration
On-screen text
WHEN THE COMPANY CANT
AFFORD RAISES
BUT THEY WANT YOU TO BE
EXCITED ABOUT RECORD
PROFITS AND PERFORMANCE
Transcript
WHEN THE COMPANY CANT
AFFORD RAISES
BUT THEY WANT YOU TO BE
EXCITED ABOUT RECORD
PROFITS AND PERFORMANCE