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223Text-HeavyProblem Callout hookLifestyle
Hook
WHEN THE COMPANY CANT AFFORD RAISES
@tomascardoza2
6.0K followers · usually 923 views a post
Views
189.2K
Likes
7.5K
Comments
90
Shares
6.2K
Why it worked
The video tapped into a common and relatable workplace grievance, using a popular meme format to express that frustration in a humorous and shareable way.
Summary
The video uses a meme format with Peter Griffin crying to humorously depict the frustration of employees when a company reports record profits but cannot afford to give raises. The text overlays highlight the disconnect between company performance and employee compensation.
Structure
- 1Company can't afford raises
- 2Company reports record profits
- 3Employees are expected to be excited
- 4Humorous depiction of employee frustration
On-screen text
WHEN THE COMPANY CANT
AFFORD RAISES
BUT THEY WANT YOU TO BE
EXCITED ABOUT RECORD
PROFITS AND PERFORMANCE
Transcript
WHEN THE COMPANY CANT AFFORD RAISES BUT THEY WANT YOU TO BE EXCITED ABOUT RECORD PROFITS AND PERFORMANCE
Original caption
🤔 #fypシ #fyp #corporatehumor #officehumor #work
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