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74.4Silent UGCHow-To hookLifestyle
Hook
If you take a can of tomato paste...
@simply_rooted_living
2.6K followers · usually 522 views a post
Views
38.3K
Likes
375
Comments
11
Shares
78
Promoted product
Hunt's Tomato Paste
Why it worked
The video provides a high-utility, satisfying 'life hack' that solves a common, relatable kitchen frustration in under 15 seconds.
Summary
The creator demonstrates a kitchen hack for efficiently removing tomato paste from a can by opening both ends. This method prevents food waste by allowing the paste to be pushed out in one piece.
Structure
- 1Introduce the problem of stuck tomato paste
- 2Demonstrate opening both ends of the can
- 3Show the paste being pushed out cleanly
- 4Highlight the benefit of no waste
Product placement
Hunt's Tomato Paste (a) ACTS: the can is opened at both ends and the paste is pushed out through the can, demonstrating a specific utility for the product packaging. Removing the brand name would not change the action, but the product itself is the subject of the demonstration.
Original caption
I realized a lot of people may not know this!