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All breakouts
92.2Silent UGCOther hookEcommerce
Hook
We took the rich, creamy goodness of our holiday-favorite Cookie Milk and churned it right into the ultimate frozen treat!
@stewleonards
49.7K followers · usually 1.8K views a post
Views
162.1K
Likes
6.3K
Comments
50
Shares
3.9K
Promoted product
Stew Leonard's Cookie Milk Ice Cream
Why it worked
The video uses satisfying, high-quality footage of a food production process, which is a proven visual hook that triggers cravings and curiosity.
Summary
The video shows an industrial machine dispensing Cookie Milk Ice Cream into branded cups at a Stew Leonard's store. It highlights the product's ingredients and availability as a limited-time holiday treat.
Structure
- 1Industrial machine dispenses ice cream
- 2Close-up of branded packaging
- 3Text overlay describes product ingredients
- 4Final shot of filled ice cream cups
Product placement
(a) Stew Leonard's Cookie Milk Ice Cream ACTS: it is shown being dispensed by an industrial machine into branded cups, demonstrating the product's production and availability. Removing this would change the video entirely as it is the sole subject. (b) Stew Leonard's logo appears on the packaging; this is the brand identity.
Original caption
You’re not dreaming… Our Christmas Cookie Milk was a viral hit, and now Cookie Milk ICE CREAM is making its delicious debut! 🍪🥛🍦 Only at Stew’s while supplies last! #StewLeonards #CookieMilk #CookieMilkIceCream #IceCream #viral
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