PAUL MITCHELL JUST HIT TARGET!

@targettakesmypaycheck

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SoundTikTok sound · original sound - targettakesmypaycheck

Promoted product

Paul Mitchell

Explore John Paul Mitchell Systems’ family of brands, including Paul Mitchell, for salon-quality hair products and styling tools.

3 videos2 creators

Why it worked

The video leverages the 'new store section' hook to create a sense of discovery and urgency, combined with a relatable shopping haul format that makes the products feel accessible and desirable.

Summary

The creator visits a Target store to showcase the new Target Beauty Studio and highlights various Paul Mitchell haircare products available on the shelves. She demonstrates several items, including serums, masks, and travel-sized sprays, encouraging viewers to shop the brand.

Structure

1Introduction to the new Target Beauty Studio
2Showcasing Paul Mitchell products on the shelf
3Demonstrating specific hair care items
4

Original caption

Target shoppers, you have to see the new Target Beauty Studio! I stopped in for a first look and found Paul Mitchell on the shelves with so many haircare and styling favorites. I love this Super Skinny Serum and the 15-in-1 hair mask/ I also picked up a few new products to try including this 15-in-1 spray which has amazing reviews! They also have several mini products which are perfect for traveling! Whether you're trying to take frizz or refresh your hair, there's plenty to choose from! Make sure to shop Paul Mitchell on your next trip to Target Beauty Studio https://liketk.it/6o9Sg #ad #paulmitchell #targetbeautystudio @Paul Mitchell @target

Highlighting travel-sized mini products

5Final call to action to shop the brand

Product placement

Paul Mitchell (a) acts: the creator demonstrates the product by picking up various items (3-Day No Frizz Spray, Super Skinny Serum, 15-in-1 Hair Mask, 15-in-1 Spray, Multitasking Dry Shampoo, Texturizing Spray) from the shelf and placing them in a shopping cart. Target (a) acts: the store interface and physical location are operated to showcase the new beauty studio and the product availability. Removing these would change the video as it is a product-focused shopping haul.

Call to action

Make sure to shop Paul Mitchell on your next trip to Target Beauty Studio

On-screen text

PAUL MITCHELL JUST HIT TARGET! Target shoppers you have to see the new Target Beauty Studio! I stopped in for a first look and found Paul Mitchell on the shelves with so many haircare and styling favorites. I love this Super Skinny Serum and 15-in-1 hair mask and picked up a few new products to try including this 15-in-1 spray which has amazing reviews They also have several mini products which are perfect for travelling Whether you're trying to tame frizz or refresh your hair there's plenty to choose from! Make sure to shop Paul Mitchell on your next trip to Target Beauty Studio

Transcript

Target shoppers you have to see the new Target Beauty Studio! I stopped in for a first look and found Paul Mitchell on the shelves with so many haircare and styling favorites. I love this Super Skinny Serum and 15-in-1 hair mask and picked up a few new products to try including this 15-in-1 spray which has amazing reviews. They also have several mini products which are perfect for travelling. Whether you're trying to tame frizz or refresh your hair there's plenty to choose from! Make sure to shop Paul Mitchell on your next trip to Target Beauty Studio