Why it worked
The video likely worked because it offered a simple, practical fashion hack that viewers could easily replicate. The visual demonstration was clear and concise, and the "fashion model" hook added an element of authority and aspiration.
Summary
The video shows someone demonstrating a method to shorten jeans using a hair tie. The person wraps a hair tie around their ankle, then pulls the jeans down over it, creating a cinched effect. They then fold the excess fabric up and over the hair tie, creating a cuffed look. Finally, they adjust the cuff and remove the hair tie, revealing the shortened jeans.