Why it worked
This video likely performed well due to its simplicity and the relatable problem it addresses (scuffed or faded shoe straps). The "hack" format is popular on TikTok, and the visual demonstration is quick and easy to understand, making it highly shareable.
Summary
The video shows a person using a black marker to color the toe strap of a black sandal. The marker is used to fill in the strap, making it appear darker and more uniform. The video is presented as a "Creative Shoe Hack."