So tell me everything is not about me, but what if it is?

The video uses a popular audio trend and aesthetic group visuals to showcase the brand's gowns in a lifestyle context, making the promotion feel like organic social content.

A group of women in matching white dresses and one woman in a floral gown pose and dance on a rooftop. The video tags a bridal gown brand in the caption.

BellaLunaGowns (a) ACTS — the brand is tagged in the caption and the video showcases their gowns being worn by the creator and her friends. Removing the tag and the gowns would change the video's focus on the specific brand.