The second the weather starts cooling down my kids are already ready to call it fall.

@trinitysierra_

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Promoted product

BJ's Wholesale Club

4 videos3 creators

Why it worked

The video leverages a relatable 'day-in-the-life' motherhood aesthetic to naturally integrate a brand promotion, making the advertisement feel like a helpful lifestyle tip rather than a hard sell.

Summary

A mother of four documents her family's transition into fall by shopping at BJ's Wholesale Club for snacks and pajamas, followed by a cozy family movie night. The video highlights a promotional offer for a discounted one-year club membership.

Structure

1Introduction to fall activities
2Curbside pickup at BJ's Wholesale Club
3Unloading groceries and fall items
4Preparing a snack board with the purchased goods
5

Original caption

Apparently one cool evening is all it takes for us to officially declare it fall 😂🍂 With four kids, I’m always looking for simple ways to make an ordinary night at home feel a little more special—comfy clothes, favorite snacks, blankets + a family movie night. 🤎 And the timing is perfect because BJ'sWholesale Club is celebrating its 42nd Birthday from September 24–October 31 with 42% off select items! We stocked up on a few of our family favorites and made a whole night out of it. Not a member yet? You can join BJ’s Wholesale Club for just $10 and celebrate with us! 🛒✨ #BJsWholesale #BJs42ndBirthday #BJsPartner #FamilyNight #CozyFall

More from @trinitysierra_

Product placement

(a) BJ's Wholesale Club: The creator uses the BJ's app to check in for curbside pickup, and the store is the location where she shops for the items featured in the video. Removing it would change the video as it is the central service being promoted. (b) Ghirardelli: Appears as a brand of chocolate on the counter. (c) Little Bites: Appears as a brand of snacks on the counter. (d) Rustic Bakery: Appears as a brand of crackers on the counter.

Call to action

If you've been thinking about joining BJ's, join now to get a one-year club membership just for $10.

On-screen text

Spend the afternoon with us Sahm working mom of 4 3:15 PM — School pickup 4:00 — BJ's Wholesale Club run 4:30 PM — unload 5:30 PM — Everybody is already in pajamas 6:00 PM — Making our snack board 6:30 PM — Family movie night

Transcript

The second the weather starts cooling down my kids are already ready to call it fall. And honestly, I'm right there with them. So after school, we did a BJ's Wholesale Club curbside pickup to grab everything we needed for a cozy night at home. In perfect timing because BJ's is celebrating its 42nd birthday with 42% off select items. I grabbed pumpkin muffins, pumpkin chocolates, apple cider donuts, and cozy fall pajamas just to celebrate their 42nd birthday. I love that BJ's gives us the option to buy in bulk or just choose regular sized items depending on what makes sense for our family. Once we got home, everybody changed into their pajamas, we got our snacks together, grabbed the blankets, and settled in for a family movie night. It's the simple nights like this that always end up being my favorite. And if you've been thinking about joining BJ's, join now to get a one-year club membership just for $10. Now we're officially in cozy fall era.

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