@catinthescrubhat — 86x breakout

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Guys, this is my absolute first time charging my Tesla and I almost ran people over.

@catinthescrubhat

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Why it worked

The video succeeds by tapping into the relatable 'first-time' anxiety of a new technology owner, using a casual, authentic vlog style that feels like a genuine personal story rather than a polished advertisement.

Summary

A creator documents her first experience using a Tesla Supercharger station, expressing frustration and confusion during the process. She successfully manages to plug in the vehicle and discovers that the charging process is automated through the app.

Structure

1Creator introduces her first time charging a Tesla
2She struggles to open the charging port and find a working station
3She parks and successfully connects the charger
4She realizes the charging process is automatic and monitors the time remaining

Product placement

Tesla (a) acts: the creator operates the charging port, plugs in the charger, and uses the car's built-in interface to monitor the charging process. Removing the car would remove the entire subject of the video.

On-screen text

COME WITH ME TO CHARGE MY TESLA FOR *THE FIRST TIME* 🚗😱🔌

Transcript

Guys, this is my absolute first time charging my Tesla and I almost ran people over and I honestly don't know what to do. I just spent like five minutes in the car figuring it out. Finally got the damn port to open, so it's just popped open. I'm going to grab this. I see a bunch of other chargers just hanging out. I don't know what's supposed to happen to be honest. Of course this would happen to me, my first experience charging the damn car. The, I guess the one that I was using was dead and it took me a minute to figure it out. So I go to the other side, I park and I'm parking like an idiot. The cord almost didn't fit, it fit and now it's charging and it's telling me it's going to take 25 minutes to charge. I'm like, I don't have that long. I just plugged it in and it just, as long as it's a charger that works, it is fueling it. I thought I had to go on the app or something and approve it, but I guess not. It just has my card on the app, so I guess I will just be charged whatever it is.

Original caption

guys. i was questioning my decision during those 25 minutes, wow. #tesla #teslacharging #electricvehicle #comewithme #dontdothis