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20.2AnimationDirect Question hookEntertainment
Hook
WHAT IS HAPPENING
@rakan.story5
657.0K followers · usually 30.4K views a post
Views
597.7K
Likes
79.8K
Comments
1.9K
Shares
2.6K
Why it worked
The video uses a fantastical premise with dramatic transformations and a clear narrative of wealth acquisition, combined with a cliffhanger ending to encourage engagement.
Summary
A man discovers a magical liquid from a tree that transforms people and makes them rich. He uses it to become wealthy and live a luxurious life, but then encounters a tribe who threaten him.
Structure
- 1Discovering the magic liquid
- 2Transforming and becoming rich
- 3Living a luxurious life
- 4Encountering a hostile tribe
- 5Being captured and facing danger
- 6Teasing a continuation
Product placement
Lacoste (appears, removing it would not change what happens in the video). Toyota (appears, removing it would not change what happens in the video). Baobab Liquid (acts, it is a magical liquid that transforms people and makes them rich, removing it would change what happens in the video).
Call to action
Comment for part 2...
On-screen text
WHAT IS HAPPENING
I'M GONNA BE
RICH
DOES THIS REALLY
WORK JUST WATCH
THE MAGIC HAPPEN
YOU SAVED MY
SELF ESTEEM ALL
THIS MONEY IS
IT WAS MY
PLEASURE WATCH THIS
MY HAIR
I LOOK SO
GORGEOUS AND ELEGANT
THAT BAOBAB LIQUID
MISERABLE LIFE I
HAD
HAHAHA
THIS IS THE
LIFE
I'M GONNA BE
A BILLIONAIRE WITH
THESE SALES
PLEASE DON'T HURT
ME
PLEASE DON'T DO
THIS NO
PLEASE STOP !
Comment for part 2...
Original caption
He found the tree with the magic hair. #aifruits #orangecat
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