So you're telling me they have it on sale for cheaper than the company that makes it?

@dealswithty

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SoundTikTok sound · original sound - dealswithty

Promoted product

Amazon Kindle Colorsoft

Why it worked

The video leverages a sense of urgency and scarcity by highlighting a limited-time sale price and past sell-outs, encouraging immediate purchase. The creator also effectively showcases key features that appeal to potential buyers of an e-reader.

Summary

The creator unboxes and highlights the features of the Amazon Kindle Colorsoft, emphasizing its affordability and sale price. They mention its storage capacity, battery life, and waterproof design, urging viewers to purchase it quickly before it sells out.

Structure

1Introduction of the Kindle Colorsoft on sale
2Highlighting the price and value proposition
3Showcasing features: storage, battery, waterproof
4Mentioning past sell-outs and urging quick purchase

Product placement

Amazon Kindle Colorsoft (ACTS): This is an e-reader device that displays books. Removing it would change the video's topic. Amazon (APPEARS): This is the brand logo on the Kindle box. Removing it would not change what happens in the video.

Original caption

I haven’t been able to find a better deal #kindle #amazonkindle #kindlecolorsoft #qvc #BookTok

More from @dealswithty

Call to action

Check out showcase for the best deals on tiktok

On-screen text

amazon kindle colorsoft 16 GB Black

Transcript

So you're telling me they have it on sale for cheaper than the company that makes it? And it is brand new. We've always wanted a Kindle but didn't want to spend $280 on it. The Kindle Colorsoft for that price, you just can't beat it. It's 16 gigabytes with a 7-inch display. It can store anywhere from 3,000 to 8,000 books. Full charge can give you up to 8 weeks of battery life. And since it's waterproof, you can use it while in the bath or by the pool. Only problem is, last time QVC had these on sale, they sold out in a couple days. And these are already selling like crazy. So if you see a link in the bio, you can still grab one before they're gone. They're already selling like crazy. So if you see a link in the bio, you can still grab one before they're gone.