@latinus_us — 107x breakout

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¡Hey! Apágala wey.

@latinus_us

24.1M followers · usually 47.5K views a post

Views

4.7M

Likes

418.4K

Comments

2.9K

27.8K

Why it worked

The video likely gained traction due to the shocking and chaotic nature of the event, featuring a public service vehicle (ambulance) involved in reckless driving and accidents, which is inherently attention-grabbing and shareable.

Summary

The video shows an ambulance driver from IMSS causing multiple accidents in Azcapotzalco, Mexico City. The driver is accused of speeding and driving while intoxicated, leading to multiple vehicle collisions and an incident involving a pedestrian before being apprehended.

Structure

1Ambulance driving erratically
2Driver is confronted and told to turn off the vehicle
3Driver is accused of being drunk and causing trouble
4Driver exits the vehicle
5Driver explains they have it recorded
6Driver is told they caused a mess

Product placement

IMSS (Instituto Mexicano del Seguro Social) - Appears as a logo on the ambulance and the driver's uniform. Removing it would not change what happens in the video. Ambulancia - The ambulance is the main subject of the video, it is driven erratically and involved in an incident. Removing it would fundamentally change the video. CRUZ - Appears on the back of the driver's shirt. Removing it would not change what happens in the video.

On-screen text

AA240 IMSS SEGURIDAD Y SOLIDARIDAD SOCIAL ¡Hey! Apágala wey. Estás mal wey, estás ebrio. Apágala wey, estás ebrio wey. Wey. ¡Hey! Hay carros atrás wey, cálmate wey. Bájate wey. ¿Qué pasa hermano? Bájate wey, hiciste un desmadre cab... Yo al chile lo traigo todo grabado cab... Sí, no mam...., vienes hasta el pit... wey, pero desde allá atrás hiciste un cag... wey. Cuando dio la vuelta, ahí en el eje. Cul..., cul..., cul... Sí, pues pasó ahí.

Original caption

Un operador de una ambulancia del IMSS provocó una serie de choques en calles de la alcaldía Azcapotzalco, donde presuntamente circulaba a exceso de velocidad y en estado de ebriedad. De acuerdo con los primeros reportes, el conductor habría impactado al menos seis vehículos y arrollado a una persona antes de ser detenido por un motociclista, mientras arribaban las autoridades. #Latinus #InformaciónParaTi