Why it worked
The video taps into people's desire to quantify their experiences and achievements, particularly in a popular and aspirational topic like travel. The clear, engaging list format and the gamified categorization encourage participation and sharing.
Summary
The video presents a list of 50 cities and categorizes viewers based on how many of these cities they have visited, ranging from "Beginner" to "WORLD TRAVELER." It encourages viewers to count their visited cities, share their number, and send the video to friends.
Structure
- 1Introduction of the "Serious Traveler" concept
- 2Presentation of a list of 50 cities
- 3Categorization based on the number of visited cities
- 4Call to action to count, comment, and share
Call to action
Count them and drop your number below! Save this and send it to your most-traveled friend! Comment your number below
On-screen text
If you've visited 5 of these cities... you're a SERIOUS traveler
1. Lagos
2. Tokyo
3. Paris
4. NYC
5. London
6. Dubai
7. Morogoro
8. Singapore
9. Florence
10. Vancouver
11. Istanbul
12. Amsterdam
13. Seoul
14. Sydney
15. Doha
16. Munich
17. Barcelona
18. Hong Kong
19. Las Vegas
20. Vienna
21. Milan
22. Prague
23. Krakow
24. San Francisco
25. Athens
26. Madrid
27. Copenhagen
28. Abu Dhabi
29. Dares Salaam
30. Cairo E
31. Manchester
32. Nairobi
33. Zanzibar
34. Lisbon
35. Cape Town
36. Accra
37. Brussels
38. Bali
39. Hanoi
40. Kuala Lumpur
41. Manila
42. Berlin
43. Bangkok
44. Mecca
45. Rio de Janeiro
46. Pattaya
47. Shenzhen
48. Rome I
49. Mexico
50. Osaka