Smyths Toys Superstores

@smythstoys

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SoundTikTok sound · original sound - wantotoq

Promoted product

EA SPORTS FC 27

Read our EA SPORTS FC™ 27 help articles on gameplay tips, troubleshooting, and EA Account management.

3 videos3 creators

Why it worked

The video leverages the excitement around a new game release and the familiar retail environment of Smyths Toys to create a relatable and engaging promotion. The quick cuts and enthusiastic tone contribute to its effectiveness.

Summary

The video shows a person entering a Smyths Toys Superstores and then purchasing multiple copies of EA SPORTS FC 27. The on-screen text announces that the game is out now and promotes free delivery on orders over £20/€25.

Structure

1Entering Smyths Toys
2Walking through the store
3Reacting to the game display
4Purchasing the game

Original caption

New year, same trip to Smyths Toys for EA SPORTS FC 27! ⚽️ 🎮 Welcome to the World’s Game. 🏆 EA SPORTS FC 27 is OUT NOW! 🙌 Don’t forget, FREE Delivery on orders over £20/€25 at Smyths Toys! *T&Cs apply. Product codes: 263568, 263660, 263662, 263661, 263651 #smythstoys #easportsfc27 #eafc #eafc27 #football

More from @smythstoys

Product placement

Smyths Toys Superstores: (a) it ACTS - it is the retail store where the video takes place and where the product is purchased. Removing it would change the context of the video. (b) it merely APPEARS - the store's name and logo are visible on the building exterior and interior. Removing it would not change what happens in the video. EA SPORTS FC 27: (a) it ACTS - the video shows the game being purchased and held up, and the on-screen text announces it is out now. Removing it would fundamentally change the video's purpose.